With the world becoming so connected and the whole world sharing content over the Internet, how does a company refresh its content so as to achieve top search engine placement ? It's been said before that creating unique and compelling content and syndicating it for relevant placement is the best way to create links and bookmarks for your website or blog. Once you have cast your bait and the ‘fish’ are hooked, its imperative that the past archived content is revisited to encourage more link building and eventually, higher PageRanks.
Link building is not only an external exercise. External links tell a search engine that there are other websites and communities that consider your web content to be of some value. Similarly, internal links can play a vital role wherein that inform the search engines about pages that you think are most important by counting the number of links pointing to that page from within your website.
Its not just about the linking for search engine recognition, your audience will also find it easier with multiple internal links to navigate through your site and it gives you an opportunity to keep the visitor hooked onto your message on multiple pages.
How to Tweak your Content for Top Search Engine Placement
By revisiting your past content, and looking at it with a fresh perspective, you can find innumerous SEO opportunities.
:: The Title – Incorporate your current keywords to modify the title of the content page, article (or blog post).
:: Internal Linking – Include anchor text links to important pages (where the keyword density is greater) of your website and internal links from these pages to relevant newer content pages.
:: External Linking – Revisiting old content to create relevant external links. External links may be created with authoritative sites and appropriate news sites in your industry. An external link tells the search engine and your users that you are helpful and not afraid to link out (sometimes even to a competitor's site). Become a hub for resource links in your industry.
:: The Tags – Tweak the Meta, Title, URL and Alt tags to make them more focused. Add different keyword variations to the tags to increase the density of the keywords that is viewed by the search engines.
:: Improving the Content – Review and revise. Old content can be used as a foundation for new content. Rewrite older articles to make them more pertinent to current times. Introduce new concepts or start discussions. Web 2.0 is all about sharing. Encourage comments and get feedback!
:: Targeting New Keywords – As the industry evolves, people change their searches, thus changing their search keywords. What worked six months back, may not get you as much traffic now! Old content maybe reworked on in light of newer keywords.
:: Pass on PageRank – On your website – do individual pages have different page ranks? Did you know you can use internal linking to pass the rank juice from well ranked pages to ones that do not have PageRank?
:: Keep it simple – Work on your content, after all every visitor to your website is searching for something to read or see, but keep it simple. Don’t complicate things, don’t overdo the changes. Your old audience who had bookmarked your website originally should still recognize you and yes, still be interested.
SEO from India
